Where to begin with content

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As a content writer in County Durham I help people develop their business through the power of content. This can be delivered online in places such as your website, your blog or social media. It can also be offline through the leaflets your business uses or even something as simple as the words you use in a mission statement. But so many people that I speak to on  regular basis don’t even know where to start with their content. Where to begin with content is hard if you don’t know how. If you have never written before then this can be something that fills you with a little fear. Having the right content for your business can make a big difference but it only works if you can get it started in the right way and posted in the right places.

The best content is planned in advance. If you know what you want it to achieve then you stand a much better chance of making that happen. Here is my guide to what content can do for your business and where to plan it. Think about where to begin with content and get the best results.

Think about your audience

The first place to start is to take the time to research what your audience wants. If they are busy professionals then they want precise information that they can relate to and use in a short space of time. If they are students then they may have more time on their hands and want entertainment as much as information. So you can see how the different audiences can prompt different content.

Your audience will want content delivered in a different way too. It isn’t just about the length of the piece but the style it is written in too.  People who have retired will want you to write in a different language than those that are in their teens. So the first thing you need to do is research your market. Take a look at the type of people that buy your products or services and see what their needs might be. Check out the competition and see how they are successful. Is this something you might want to replicate? As a content writer in County Durham I can help you to find the right way to write for your customers. The first step on the road to where to begin with content is knowing who you are writing for.

Think about wants and needs

The product you sell or the service you provide will dictate the type of content you need to put out there. If it is something that is different, new or difficult to explain then your audience will need to be educated. You will need to let them know just exactly what it is you do and why they need you. The way that you describe your product or service goes a long way to engaging people and getting them to read on.

Stating that you are an accountant will make many people switch off – not because they don’t like accountants but because everyone thinks they know what a accountant does. Stating that you help business owners to achieve their goals will get much more attention. Think about the conversations you want to have with your potential customers.

Where to begin with content – putting it all into practice

There is only one place to start and that is by putting all your research into reality. Start typing and see what you come up with. You can get someone else to read it over with you before you publish it. The worst that can happen is you spend a little time on something that you throw away. The best that can happen is you share something with your audience that they like. They will be back for more.

If you want to plan your content then get in touch. I don’t just write for people, I can help to set out what you want, so some research and get your ideas in the right places.

1 Comment

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