What exactly does a copywriter do?

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What exactly does a copywriter do?

Great question. If you are thinking about this as a career, then you’re on the right track. Yes, copywriting for a living is possible. Yes, it’s an amazing way to earn a living. And also, it can be an easy job. Especially if you love writing. So, what does a copywriter do?

This article will help you explore just that.

Like most things, there are some elements that you must learn before you get started. But luckily you are in the right place. Let’s find out the answer to the question, what exactly does a copywriter do?

Copywriter? Or copyright?

Let’s clear up this initial confusion before we go anywhere else. The dictionary definitions of these two almost identical terms are as follows –

Copyright is the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.

A copywriter is a person who writes the text of advertisements or publicity material.

The job we are looking at doesn’t involve protecting people’s work. It involves producing some of your own – for paying clients.

What exactly does a copywriter do?

What Is Copywriting?

Well, this is easier to explain by way of example. You know the words on adverts you read? The words on web pages? Blogs? Emails?

Well, these are written on the whole by a copywriter. They understand the best way to put the words together. They understand how to achieve aims.

But don’t think that this is some dark art. Copywriters are normal people just like you and me. There isn’t a dark art, but there are some easy ways to become a good copywriter.

The simple process is just this –

  1. Read what others have written.
  2. Read some more
  3. Make notes on what worked and didn’t work
  4. Replicate
  5. Practice
  6. Practice some more

There isn’t an art. Like most things in life, you get better by practicing. If you think that you are either born with the skills to write or born without then you might get a lot of joy and insight by reading

Mindset – Updated Edition: Changing The Way You think To Fulfil Your Potential
What exactly does a copywriter do?

Why Copywriting?

There is a high demand at the moment for copywriting. And there is no sign of this demand slowing down.

Business owners are told that they need to be online. They are told that they need content to work with Google. So, they turn to copywriters to help here.

Copywriters can earn a very good income, working from home in their PJ’s. If that’s what they want. The simple facts are –

  • Copywriting is loads of fun
  • You can start today without spending a stack of cash
  • You don’t need certain qualifications

If you have a laptop, desktop, mobile phone or tablet then you’re on the right track.

There are plenty of copywriters out there earning six figure incomes. They write for the right clients. More than that, they get to work their own hours.

If you are thinking what exactly does a copywriter do, then you are not alone. Let’s take a look at this in more detail here.

What exactly does a copywriter do?

Marketing has been backwards and forwards over the decades. When we look at the different methods marketers have adopted, we can list –

  • Magazine adverts
  • TV commercials
  • Websites
  • Newspaper ads
  • Infomercials
  • Pop up ads
  • Radio adverts
  • Blogs

As times change, so do the different methods of marketing. But the one constant? Words.

All of these above and more stand on the words that have been written. If the words aren’t there then all we have are blank pages, empty adverts.

That’s where a copywriter steps in.

And the beauty of it? A copywriter doesn’t need to have skills above and beyond the average human being. Just a little time, and a little practice.

If you are thinking about becoming a copywriter, then I’d love to connect. I have contacts and places all over the world that are looking for writers. Drop me a line and I’ll see how I can help. e

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