What are keywords and what do they mean to your website?

What does content do for my business?
January 20, 2017
Why does content help your business?
January 26, 2017

The way your website performs in the search rankings depends on a range of factors. One of the most important is the keywords that you use. If you want your customers to find you in the Google searches then you need to have the right words in your site.

  1. What are keywords?

The question ‘ What are keywords and what do they mean to your website ?’ comes up a lot. These are the critical search terms that your potential customers will use. For example, if you are a tennis coach in Manchester then you had better include the words “tennis coach Manchester” in your website. Think about longer phrases if you are in a competitive search term. You might not feature under “bathrooms” or “bathrooms North East” but you will have a more of a chance under “quality bathrooms Sunderland” for example.

  1. What keywords relate to my business?

This is simply a matter of research. Try different combinations of keywords in Google and the other search engines to see what results they bring up. There are also keyword tools available online. Think about this as you consider What are keywords and what do they mean to your website ?

  1. Now what do I do with them?

Once you’ve got your keywords they need to be placed into your site. They should fit naturally into what you have to say. A website that features random keywords just to help the search engine rankings will get visitors but they will turn away as soon as they read what you have said.

  1. Can I just fill my site with the keywords I want?

Quite simply, no. Your keywords have to appear naturally and any site that stuffs itself full of keywords will be knocked back by the search engine rankings rather than boosted. They should feature around 3 or 4 times on the page you are trying to boost. Once in the header, once in the text and another one or two times will help. There is no exact science, but just don’t overdo it.

  1. The do I get visitors?

Priming your website for visitors doesn’t happen overnight. If you are in a competitive category then it can take months to get your site to where it needs to be – the first page of Google. Keep working at doing the right things and have more than one page working on your ranking. Blogs are a great way to improve your search ranking.

  1. Any other tips?

Think about where you promote your website. If you back up what you write by promoting it on social media then you will get more followers and your ranking will start to improve. Look at what your competitors are doing well and try to replicate this for your site – but do not copy.

What are keywords and what do they mean to your website?

I hope that this short guide to What are keywords and what do they mean to your website ? has helped you think about what you write for your business. It can make a big difference to what you do if you select the right words and use them in the right way. If you want to discuss this then please get in touch and I will be only too glad to help.

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