Content is an important part of any business. You need it to help you gain followers, develop relationships and nurture new customers. But your content needs to give something to your readers for them to like it, share it and have a reason to come back. Here are the 3 main ways to make that happen.
If someone has landed on your web page through Google then they will have seen something in your content that they need. If you help people to understand what you do, and how they can do it themselves, then you have a very high chance of them coming back in the future.
Become the number one source of education and information for a reader. This means that you will be the first port of call whenever they have an enquiry. Remember that your audience will only return if they have a reason to do so. This is the first of The 3 Main Ways To Boost Your Content and in some ways is the easiest to do. If you are a business, then educating people about what you do should come easily. Remember to leave out the jargon, though.
“You can get everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar
If you give away some tricks of your trade or a few secrets than they won’t run off with them, to never return. You make a connection that will last a long time. Your readers will subscribe to what you have to say, come back for more and let others know how great you are too. The information and knowledge that you give your readers makes them want to come back for more.
The 3 Main Ways To Boost Your Content will transform the way you connect with others. But this is the one that people find the hardest to grasp. They think that giving away their ‘secrets’ undermines their success. But this isn’t the case at all. Get this right and you will be on the road to success.
Ever had one of those business meetings where you didn’t talk about business? I have them all the time. You talk about the kids, football, the local area or anything else that builds a rapport. Then the connection is made and signing a contract becomes automatic.
That is the way that your content should work. If people enjoy reading it then they will be back for more time and time again. This is because you have the ‘entertainment factor’ that gets people to share what you have written and subscribe to what you have to say.
Your content needs to hit the right spots with your readers if you want them to come back for more. If someone browses your website once and doesn’t like what they see then it will be incredibly difficult to get them to return again. It needs to work first time, every time.
Your content is an important part of your business. It lets people know what you stand for. If you don’t have the time to write your own content or want to discuss any part of this article then please contact me. If you are looking for a content writer in North East England or beyond then get in touch. I will help you to assess where you are now, and where you need to be.