Content is king. Companies all over the world have seen the light when it comes to producing quality content too help their business. And it can work for you too. If you are able to find the correct content that will resonate with your potential customers then you develop a relationship with them. From there you are able to become an authority in your filed and generate trust between you and the market. When a potential customer wants a service or product that you provide then this is where your content marketing comes in really useful. You will already have a connection with your customer and from there you will be the provider of choice when they make their choice. But you need to know what you should look for in a content writer ?
You will have several questions about content writing and how it all fits together, so when it comes to writing finding a content writer you want to work with someone who really understands what it is all about. Here is what a good content writer needs to know-
Writing a few words and expecting them to transform your business overnight isn’t the way that content marketing works. You are trying to build trust and appear as an authority in your market so you will need to post regular and compelling content over a period of time to appeal to your chosen market. Content marketing is all about developing a relationship with your clients so your content writer must be able to work with you over a period of time to get the best results. This is why it is best to think about what you should look for in a content writer ?
The content that your writer produces is designed to help you connect with your customers, develop a level of trust and to help with your SEO rankings. So you need to think carefully about where this content will live. Your website is the ideal place to put content because that is the place where you want to drive your customers to and that is also the place you want you SEO work to be done. Speak to your content writer about where to put your content and how often to update it. You will also want to look at all the possible options when it comes to social media. Twitter and Facebook in particular are great places to publicise what you have written and gain a bigger audience. Get your content writer to research where the best places are to gain new followers.
Initially you will probably want to give your content away for free. You need to get the word out there and reach as many people as possible with your message. But over time you will want something in exchange from your customers. This is usually something as straight forward as a subscription to your weekly newsletter so you gather their email address and keep in touch with them on a regular basis. This means that you are more easily able to develop your level of authority and degree of trust as they buy in to what you have to say. If you are able to keep hold of the attention of your potential customers then you are more likely to sell to them in the future. Content marketing allows you to develop relationships NOW for future use. Ask your content marketer how they propose using your content to leverage your market.
You need someone that will pull all of these things together in one place. The best content writers will sit down and understand your business, your competitors and your customers before writing. This is why it pays to know what you should look for in a content writer ? If you are looking for a content marketer then please get in touch and I will be more than happy to answer any questions you have or give you an idea about how my services work.
If you are a startup business that is looking for hints and tips on how to use content then check out my blog for more details.