Get the lowdown on keywords

Why does content help your business?
January 26, 2017
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February 1, 2017

Keywords are really important for your website. Get the lowdown on how they can really help you to open up new markets, engage customers and drive sales.


And it is knowing your keywords that will transform the way your business operates. If you don’t know what this is all about, then you’re in the right place. Get the lowdown on keywords right here.

What Are Keywords?

These are the things that you want to be found for online. Now that will most probably be what you do, or what you sell, and where you sell it. For example, your keywords could be –

Get the picture? In many ways, keywords are as simple as this. You might find that there are more than one keywords that define what you do. The plumber in Bristol might also cover Cardiff, Bath or other areas. They might be heating engineers, do boiler repairs, fit bathrooms. Getting together a list of relevant keywords makes a whole lot of sense.

But what do you do when you have decided what your ideal keywords should be? Let’s go into a little more detail.

Get the lowdown on keywords

What To Do With Keywords?

This is the killer question. If you have a keyword (or, more likely, a list of keywords) then you need to know what’s next. There are a few tips that can help you here –

  1. One keyword per web page – don’t try to cover all bases in one go
  2. Use a keyword in the header, in the text a few times and in a lower heading too
  3. Create content around the keyword that explains what you do
  4. Make sure it is clear what you are and what you do
  5. Understand that getting the keywords right is only half the battle – you also need people to tread and want t buy from you when they land on your page

With all of this in mind, start making some notes on what your most effective keywords are. Then get on Google and see if you rank on the first page for them. Also take a look at what your competitors are doing. The more information you have, the better your chances of success.

Good luck with this. If you are unsure about the way forward then drop us a line. We’re always here to help!

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