The writing that you need for yourself or your business can come in many shapes and sizes. Writing will never be a one-size-fits-all thing no matter what you need it for. Writing a blog is something that millions of people have done and they range from the sublime to the ridiculous. Some have millions of followers while others are not about that – just appealing to a select group that have a similar interest. You can really gain from blogging if you know what you want from it. Blogging is also a great way to get your business seen by others and move it up the search engine rankings. A great blog full of fresh and engaging content helps to keep your business in the eye of your customers and potential customers. It can change the way you do business.
I have written a book on blogging and how to make money from it. The lessons are just as relevant for individuals as they are for a business and they will help you go from forming an idea to developing it into something that can make you money or drive traffic to your website. Let’s take a look at the steps to a great blog.
The idea behind your blog will drive everything else you do. It doesn’t have to be an idea that changes the world, just one that people will want to read about. If you are blogging for a business then your idea needs to link into your business in some way but apart from that the world is your oyster. The basic blogs have been done many times over so don’t be afraid to approach a subject from a different angle or in a different tone. Your audience will grow with you and you can get a big following from doing something different.
The next step is to decide where the blog will sit. If you are a company then your own website is the ideal place to set up the blog and get it working hard for you. It will help with SEO and generate traffic to your website. You will see the most benefit from having it here. If you are an individual then you will need to set up a home for your blog. There are options available such as Blogger, WordPress or specialist blogging sites and you may need to do a little research to find out where the best place is for your blog. You want as big an audience as possible so look at where it will get the traffic that you need. You can really gain from blogging if you know where to start.
Once you have the idea and the location then it’s time to get writing. The blog length is a hangup that many people have but just write what feels natural to you. You need to keep a bog fresh so new content is the key factor here. Make sure that you are writing regularly and that you upload it when it is ready. You want to attract regular readers and this is the way to make that happen. Your blogs should be something that gives the reader information or detail that they did not have before. A great blog will have the readers coming back for more. Of course if you don’t have the time to write this regularly then get in touch and I may be able to help you. You can really gain from blogging if you just get started.
The next step is to go out there and get as many readers as you can for your blog. Social media is a brilliant way to get your blog and the subject matter out there so look at all the ways in which you can find a new audience for what you have to say. The more people that read your blog then the more likely you are to gain from it. As a business it will drive new customers to your website. As an individual it opens up a lot of possibilities to earn money from it.
If you want to develop a following or promote your business, then you can really gain from blogging in many ways. it opens up doors and starts conversations with people that you didn’t realise were out there. Think about where it can take you.
There is more detail about that in my book, which is available on the Amazon Kindle Store now-
If you need a content writer for your blog then contact me today. I have written successful blogs for myself and others for several years and I am sure that I will be able to help you here.