If you are writing words for your business, then you will want to know the things that succeed. Rather than go out there and learn everything from scratch, here are some of the copywriting tips that will deliver you content that engages people.
Writing for others is a skill. If you don’t know where to start then you can often end up with something that doesn’t do you justice. That’s the last thing you need. Check out these copywriting tips to see where your words can take you –
The first thing you need to know is who you are writing for. Get this part right and everything else becomes easy. Get this wrong and you can be wasting a lot of your precious time.
Your audience is the people who you expect to buy from you. If you are an existing company then you already have an idea who this is. The people you want to buy from you will have some common characteristics –
For example, if you are selling to other business owners then you will have to consider that they will probably hang out online on platforms such as LinkedIn, offline possibly at the golf course. Often business owners have a great deal of pressure on their time. You need to make your language short, sweet and to the point.
Think about your potential audience and you will have the first step on the road to copywriting success.
When people write for their business, they get scared at how many words they believe that they need to produce. You’d be surprised at how few words can make a real impact.
And his blog is only a few words. Oh, and he has one of the largest blog followings in the world. It isn’t the volume of what you write – it is the quality. Now, it helps that Seth already has a following from publishing books and being in business. But he knows that people value his content. It is straight to the point. He doesn’t feel the need to write chapter and verse.
You should know that for search engine purposes (you know, all that Google and SEO stuff) you will need to write a minimum of 300 to 350 words. But we don’t always post on the internet. Social media is a place where you need much fewer words. If that’s a place that your audience hangs out, then you don’t have to write pages to be seen.
Now this one isn’t actually about the writing at all. it’s all about the way it looks on the page. Take a look at this page. It is broken up by images, bullet points, headings and the like. You can quite easily end up with a large-looking article that doesn’t take you a great deal of time and effort.
Breaking things up is proven to –
So, you can see that all of these are huge positives for the copywriter in you. Think about what it all looks like on the page and you are on to a winner.
Far too many of us write the words then lose our bottle when it is time to click the button that says, ‘publish.’ Don’t be. Your words can only have an impact if other people see them. If they don’t quite hit the mark, then you’ve learned what not to write. If they do, then it’s more of the same please!
Publishing is probably the most difficult decision of this whole process. But if you know your audience, have written your content and laid it out in an easy-to-read manner then you are probably on the right track.
Just go for it!