What is content ?

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 What is content ?

Content is everywhere. In my time content writing County Durham I see the potential of great content at every turn. Every word on your website, your blog and your online marketing all goes together to crate an online picture of your company. But I am asked ‘ what is content ?’ more often than not.

The words that are written by and about your company online are all part of the footprint of your company. Every time someone searches information about you they will be able to see all that has been written. Every time a potential customers searches for someone that does what you do (in the part of the world that you do it) then your online content will determine how likely they are to see you.

So your content is really important in making sure that you have the right online presence. Better appearances in the search engine rankings mean that you will have more chance of getting traffic to your website, more traffic means more enquiries and this in turn means more business for you.

What do I need to include?

You want to incline the search terms that your customers will use in their searches. If you are a florist in Sunderland then there are certain search terms that you want to cover-

“Florist in Sunderland”

“Florist Sunderland”

“Sunderland florist”

“Buy flowers Sunderland”

and so on. Although content is not the only consideration you need to make when it comes to SEO (Search Engine Optimisation) it is a part of it that you can easily so something about. This is what I do every day in cintent writing County Durham for local and international businesses. Think about how your customers are likely to look for you and you can make sure that you have the right content to appear high on the relevant search rankings.

I hope this gives you a better idea of the question ‘ What is content ?’

It’s not just your website

The content that you produce can sit in many parts of your online presence and as long as they all feed back to your website then they will help build your presence and find you new customers. Your blog is a great way to attract customers to your website because the blog will give them –

  • information that will be helpful to them
  • a reason to return
  • the feeling that you know what you are talking about

Think about all of the places that you can produce and promote original and engaging content to help you move up the Google search rankings and make a success of your business.

‘ What is content ?’ isn’t a question that should keep you up at night

If you need a content writer then get in touch. I am based in County Durham in the North East of England but I can work with you wherever you are in the world. Get in touch if you want to know what I can offer.

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