Why an Online Presence is ImportantJanuary 10, 2019
Content Writing For BlogsJanuary 22, 2019
When it comes to content writing for a website, there are some pretty strong do’s and don’ts. Getting it right can mean a flurry of traffic and happy days. Getting it wrong leads to woe, misery and wondering why you have a website at all. So, with this in mind let’s take a look at content writing for a website and how to get ahead of the game. Here are our 7 top tips for content writing for a website –
Content Writing For a Website – Top Tips
- Write for a 13-year-old. Yes, this one is true. When you are content writing for a website, you should talk to people in simple terms. They want to be able to read and understand easily, nit be baffled with science. The exception to this rule is if you are writing for a technical audience.
- Front load the information. People only have a limited attention span. If you meander and don’t get to the point straight away then they will have a tendency to click away and visit someone else who gives them what they want. Bullet lists, top 11 lists, images and headlines also help people stay with you.
- Remember – people scan! Most people scan across a web page looking for the information they need. You might want to put the most important points in bold, underline the essentials or put them in larger font. Either way, make it easy for the scanners. An important one in the list of top tips when content writing for a website.
- Think about what you want the content to do. Quality content does one of three things – educate, entertain or inform. Make sure your content does one of these three things and you will be on to a winner.
- Link to the right places. Links from your content might seem like a waste of time or a minefield to navigate. In truth, they are neither. The right way to external links is to look for authority sources that are not your competition. The right way to internal links is to something that can give more information – or a buying page.
- The headline is vital. Many quality content writers spend as much time on the headline as the rest of the article put together. Grabbing the attention right away is essential. Get the headline right. Use a tool such as Headline Generator if you need help.
- Always finish with a call to action. What do you want your reader to do next? Well, tell them. If you want them to contact you then make that clear. If you want them to buy then direct them to the shop on your site.
So, does content writing for a website work?
The proof of the pudding is in the eating. Far too many people will put a website together and then just expect visitors. Before that happens you must take action. You must ask yourself a few questions, such as –
- How will people find my site?
- Why would people want to visit my site?
- What will keep them there?
Putting together content for your website can follow simple rules like the ones above and be a winner for your business. If you know what you want, then go for it. If you don’t have the time or the inclination then get in touch and see how we can transform your content.