How and why content works for your business

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An insight into what I do in a normal week might give you an idea about what content is and why you might need a copywriter County Durham or beyond. Content can mean a variety of things to different people. When I speak to people and let them know I am a Durham content writer many look blankly. It is only those in marketing, website design or SEO that really know what content is and what it could do for their business. It is good to meet people and explain How and why content works for them. Once I have the chance to explain then it clicks. The potential of a business is greatly enhanced with quality engaging content.

Content drives people to your website, builds relationships with potential customers and gets your brand in the spotlight. Think about the websites that you visit most often and you will see how content has probably delivered you there. Whether it be the customer reviews on Amazon, the news content on the BBC website or the updates on social media sites. Content drives people to the things that interest them. Search on Google for something and the most relevant results come out on top. How and why content works is a hot topic of conversation right now. You want to come out on top for the results that mean the most to your business.

How do I help people with their content?

This last week I have been-

  • Writing website content for a building company in Australia to help their website gain traction on local Google searches.
  • Writing a blog on building your brand for a marketing company in the United States. They want to display their expertise to their customers.
  • Writing an article for a contact to share on LinkedIn and other social media so that they can make more connections in their industry.
  • Writing sales pages for an architect in London so that they can differentiate their service from their competitors on something other than price.

These are the types of things that make a difference to a business in the long run. More exposure helps a company to be seen by more customers and potential customers. Content marketing will give you and your business a link to a greater audience, establish you as an expert in your industry and get more people to like follow and share your content. When you consider how and why content works then you understand what it can do for you.

How and why content works

It doesn’t have to be difficult. You just need to establish the areas that will mean something to your business and make sure that you hit those spots. You know your business better than anyone else, but there are times when a third party pair of eyes will really help you to get the most from what you do. If you need help with the planning, production or distribution of your content then please get in touch. I can help you to establish what will help your brand or I can write it for you. If you need a copywriter County Durham, a content writer in North East England or beyond then let me know!

1 Comment

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