Content marketing and the World Cup

Think about the audience before you write a word
Think about the audience before you write a word
July 4, 2018
Content marketing

Can you use current events in your writing? With the World Cup being played at the moment, and England performing particularly well in it, the question arises as to whether you can include current events in your content. I always recommend that you look at the news in your industry when writing a blog. But what about news that isn’t related to your own niche? Can this be included successfully?

The World Cup is a major international event. In terms of content, this can do one of two things –

  1. Provide you with an opportunity to say something different
  2. Get your content lost in a sea of similar content

There are going to be millions upon millions of words written about the World Cup in the next few days before the final. and this is to add to the billion already written. So, be careful when you write something about an event like this – there will be plenty of others attempting the same thing.

content creation

So, what can you do?

Great question. What you need is to consider the words that you write. Again, we are looking at the magic number of 2 (sorry, De La Soul) for the answers. You should –

  1. Say something unique
  2. Make sure it is a link between your customers and your business

That means that you should think carefully before blasting out another copycat version of a blog. Get your idea straight before you write a single word. Think about what elements of the football World Cup are relevant to your business and your customers. This will be the crux of your blog.

For example, if you are a business coach then the teamwork part of the game of football might be a great topic. Add your own slant and make it sing. For an estate agent, you might want to write about keeping your home safe while you are out at the pub watching the match.

No matter what content you produce, you should always look at the relevance before you go anywhere else. Planning this out will make you think long and hard about the words. Each sentence should work towards that end. If you have any questions about your content or what this means to you then get in touch.

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