As a solicitor, you want to make the most of your online presence. This is one of the industries that can benefit most from a good online presence, but far too many solicitors don’t get their digital marketing right. Content marketing for solicitors is a case of showing what you can do and engaging with your potential clients. People in general don’t want or need the advice of a solicitor on a regular basis. But when they do need one, they really need one!
Content marketing for solicitors needs to hit the right spots in this respect. If someone is looking online for a local solicitor then they want to know that you understand their needs and can provide a solution for these. Whether it is conveyancing for a property transaction or representation in a divorce, the public want to understand that you will look after them.
The best way to work is to connect with people in a real way. Although there will be restrictions on what you can say (and disclaimers about advice) giving free information about how people can solve their problems. Giving people the comfort that there are solutions out there for the problems they are facing. If someone needs a solicitor, then they are often in a vulnerable situation. Reassurance is the best way to make those connections that will lead people to your door.
The best solicitors are there to help. They are interested in the person – not the problem or the technical side of things. This can be a difficult thing for someone who has studied law for some time. Their knowledge sometimes has to take a back seat to looking at the ‘people’ side of things. This should come through in all of your content. Talk about the people rather than the legal. Internationally, the legal profession can have a bad name at times.
If you are a solicitor then you will want to build an audience. This serves two purposes –
If you can do this then your spend on advertising drops, as well as finding that people want to work with you. Content marketing for solicitors has many benefits.
If you have any questions about this then don’t hesitate to get in touch. We are here to answer any of your questions and let you know what content marketing for solicitors can do for you.