Content can make a big difference to your business, buy you need to know how to use it. This is a simple guide to the basics of using content for your business.
If you have a business, then you will have probably been told time after time to ‘get online.’ But how do you know what that means? It is quite a simple concept, once you know how.
Writing content for your business, and using it online can transform your business. But, what does content do for your business?
When people look online they don’t just want ‘anyone’ to do the job. They want someone they can rely on, someone they can trust. That’s where your content can really help. You can explain how to solve problems, how to deliver success. You can even use your content to show how you have helped others in the past.
Being an expert means that your potential customers will choose you over the competition. it’s that important. Why do you think people choose a quality life assurance policy over a cheap one? They want to work with an expert – they want to be paid out. Be that expert.
People may not know hoe you go the extra mile, or even that you go the extra mile at all. Explaining what you do, especially the things that make you different, creates a reason to buy from you. If people don’t know your USP’s then they don’t connect with you. It’s as simple as that.
Why choose you over all of the others offering exactly what you do? And while we’re at it, make this blatantly obvious. Plaster it all over the home page – and everywhere else too!
Giving something away also helps here. We don’t mean an offer for something free or reduced. Let people ‘behind the curtain’ with a few trade secrets. The people who were going to try it themselves will do that anyway. The others will be impressed by your knowledge.
These are the two key words when looking at your content. You want to build relationships with people. The stronger this relationship, the easier it will be to persuade people to buy from you.
But you can’t do this without reach. If you don’t have the audience, then all the words in the world mean nothing. It’s like talking to an empty room.
Grow your reach, build your connections and you will find that your business grows organically.