What a difference some content can make

My first novel is in the pipeline
October 6, 2016
Content writing in County Durham
October 9, 2016

What a difference some content can make

I have worked with many different businesses to get their content working hard for them. I write content for global companies but love to work mainly as a content writer Durham where I live. My customers look for content to help them in all kinds of different ways. For me it is easy to see what a difference some content can make but for some it takes a little more time. How content can help a business really varies depending on what you want it to achieve, so content can be used to-

  • Establish a new company, brand, product or service
  • Gain access to new markets
  • Retain existing customers
  • Grow social media followers
  • Establish you or your company as an expert in your field

In general, great content drives a business forward by connecting with people. Exciting and engaging content gets your business noticed and starts to develop links between you and the people that you want to do business with. But that is something that many people don’t understand about content and the way it works.

It takes time to build up the trust you need with a potential customer

Content can be a slow burner because you need a series of quality pieces of content to have it work for you. Whatever business you are in, content allows you to develop followers that feel an affinity to your company. If you need a content writer Durham or beyond then get in touch today. Then when they need someone who offers your services they can feel at ease in selecting you to do the job.

Here are a few examples of clients that I have worked with, what they wanted and how it has helped them.

Recruitment Company

I have ghost-written a book for them and created a regular blog fro their website,. They have moved up to the top of their chosen Google search ranking and doubled the number of vacancies they were able to offer. They were able to see what a difference some content can make instantly as their client base grew straight away.

New food product launch

Set up blog features, wrote press releases and set up a competition. They now have won 3 food awards, quadrupled their stockists and have a growing online eCommerce business. This business has grown steadily and a big jump in orders cam when they realised what a difference some content can make to the relationship they have with their customers.

Estate and lettings agent

They wanted to reach out to more landlords and property investors. I wrote an eBook for them to give away to email subscribers and they increased the number of property developers on their books from 8 to 23, with a doubling of properties under management.

What a difference some content can make

Every business can benefit from content if it is delivered in the right way. I am a content writer Durham and beyond. It is a case of looking for the right market and then giving them content that they actually want to receive. If you want to know more then get in touch and we can look at your content needs and how they can be fulfilled.


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