Content can go a long way if you know how to use it. Depending on your need, it can connect you with new people, share your knowledge and build a subscriber base. The words on the page can resonate with a group of people that have a similar interest or similar views about the world and want to hear what you have to say. For an individual, this is empowering. For a business, this can be a great growth tool.
And this is what is happening to Mystery Shopping Tips – a website that shares knowledge and best practice in the mystery shopping community of the UK. The website has many features. It –
There isn’t another resource out there that does the same thing. The individual mystery shopping companies may have a few sections where they give you the odd bit of advice, but nobody until Mystery Shopping Tips has pulled all of this together to give a one-stop-shop for the mystery shopping community.
Well, the website built was one thing, but to fill a website with content takes a little time and a keen eye. That’s where I came in. Writing content that not only reads well, but works on their SEO targets was a vital consideration. Contented Writing work on this with their clients. We put ourselves in the shoes of the company, the customers and the competitors to deliver something that works on all levels.
The website content needs to be light. People don’t sign up for a website like this and then want to read war and peace to get their head around their subject. A short series of articles that describe the subject matter in hand are perfect to get to grips with mystery shopping without making it sound complicated.
It is still quite early days for the website, but the feedback has been fantastic. The client is extremely happy with the content on their website, and how it works for their readers. Hits on the website have steadily increased and the subscriber base is growing. This is becoming more important all the time in business. Having a list of people who have said they want to hear from you is a powerful tool. As long as you look after these people, they can come with you to build a business that increases advertising revenue and will want to hear from select partners of your business.
I will keep you updated with the success that Mystery Shopping Tips have over the coming months. I think it is really important to be able to understand what works in terms of content, so this will be a great measure of that. If you are planning a similar project then I’d love to hear from you. Let me know how you are getting on – there’s a good chance that we can learn from each other.