The different types of content your business uses

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Content can come in all shapes and sizes. Consider what you write as a business and make sure that it serves all of your needs.

 

There are so many different types of content that you could employ. As a business, you want to know what works. But that is a ‘how long is a piece of string’ question. What might work for some, will fall flat for others. And you don’t want to fall flat now, do you?

That’s why it is important to learn about the different types of content your business needs. Have this in your back pocket and you can see a future where people flock to you online.

The words that go alongside your business are the things that turn heads. if you want Google to find you, and want people to buy from you, then you need a presence online. Here are the different types of content your business needs –

What Content Do I Need?

There are so many ways, and so many places that you can put content for your business. it could take up your entire working day if you let it. But that’s not practical. With that in mind, let’s look at those choices.

A Website is the usual place people think of in a business when they consider an online presence. And it’s probably a great place to start. Being found on your website is great. it means people are there right in front of you. But you also need to ensure that your website is primed to convert those people into paying customers.

Blogs are another great way to attract new and existing customers to your site. Having updated content really works well with Google and the other search engines, so ensure that you have a regular blog. It will really help to stay fresh.

Letters and emails are another great way to stay connected to people. The power of a great email is far too often overlooked. Don’t be another person who overlooks this. If you have any desires to be great at email marketing, look no further than Mailchimp.

Writing can be a chore – and you really don’t want that! If you have any questions about writing for your business (or simply want someone else to take that pain away) then drop us a line. We’re here to help.

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