Business blogging can attract traffic and generate sales, but it needs to be done right. Here is my guide to the 5 steps you need to take for a successful business blog –
Always make sure that you know what you want to say. Think about your target audience and what they want to hear before you type a word.
People are busy so you need to think about how much of their precious time you take. Your blog should be concise but engaging. The norm is around 500 to 750 words.
Once you have an idea of what you want to write and how long it will be, then get the thing written! Pull your ideas on the subject together so it covers all bases. Don’t forget to break it up with images, bullets, headings, etc.
Re-read your work so it does what you want. If you are still not sure then ask someone else to read it. It should be engaging and offer information to the reader.
The work is out there – the next step is to share it and get people engaging with it. Social media and your website are the perfect places to start the promotion of your business blog.