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The General Election is up and coming. There has been a great deal of noise over the last few weeks. And more to come. I think that Boyzone said it best –
You think that I don’t even mean A single word I say It’s only words, and words are all I have To take your heart away.
Political parties are trying to do 2 things at this moment in time –
1- Mobilise their core voters fur a December election
2- Appeal to the ‘undecided’ centre that should decide the outcome
So, their language is mix of banging the same drum (for the 1’s) and come up with something new (for the 2’s) at the same time. And that’s not an easy feat.
One of the first things you’re taught when writing is to know the ONE THING you’re trying to achieve and to write to that. Here they’re tying to do 2 things that don’t necessarily fit together that well.
Where do we go from here?
It’s disappointing that politicians from across the world are happy to take on the Donald Trump way of working – day what you like; lie when you want.
All the political parties are at it during this election campaigning. If they promise the earth then they get votes. If they don’t deliver that then they point the finger of blame at someone else.
Content is vitally important to this election campaign. And it looks difficult from the outside to take a step back from this exaggeration. When one party promises ‘The most radical political revolution ever’ then coming back with something less than amazing does feel underwhelming. It’s like the TV talent shows that are consumed in massive doses on a Saturday night. When we started watching Strictly, a perfect 10 was a pretty high ambition. The dance had to be amazing.
Noe there are tens handed pout several times per series. We built up to it and then had nowhere else to go. If only we had Spinal Tap to help…