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For those of you who attended the ‘Practical Digital Marketing’ workshop last week, you will have already seen the way to structure a blog. But for the rest of the world, here is a summary of the structured way you can write a blog more easily. The structure of a blog is all-important.
When you write the structure of a blog, you might think that you write it in exactly the same way you read it. But that’s not the case at all. It reads like this –
Further content (secondary message)
Ending (call to action)
And you could write in this way. But it would make things much more difficult. When I write a blog (this one included) I start by writing the world headline, underlining it and putting it in bold. Then I get on with the business of writing the core message.
Before you write anything, you should consider who will read it – and what you want them to do. That will give you the start.
Piecing The Structure Of A Blog
You should look to write your blog in the following order –
Introduction – what is it you are writing about
Bulk – a few sentences that explain the blog. Think about the senses, the reasons, the motivation
The call to action – what you want people to do when they have finished reading. You might want the to share, to read more, to follow you, to buy.
Now we can write the headings. They come much easier when you have written some of the content. Many writers spend half their time crafting the perfect heading.
The further content – this is the rest of the worlds between the sub header and the call to action.
Writing in this way means you don’t get stuck on the tricky bits at the start, such as the headlines. Also you start to build something that does what you want it to do. If you have any questions then please get in touch. We are here to help you get the most from blogging. And watch out for future events in and around the North East of England.