One of the most common questions I’m asked is about the frequency of content. people want to know how often they should publish content. Is once per week enough? Too much? Just about right? Let’s take a look at how often you should publish content.
The first step on the road to determining the frequency of your content is to consider your audience. Their expectations will dictate how often you should publish content. If their experience is they follow people who publish weekly, then you should be doing the same thing.
Take a look at what others in your field are doing. If the trend is towards weekly, then you should think long and hard about this. Breaking the expectation can be a good thing. But only break it if you have good reason. Not for the sake of it.
The way you deliver content will also determine the frequency of it. For example, if you send out a weekly newsletter then it makes all kinds of sense that you have at least one new piece of content ready for that newsletter.
Alternatively, if your content is longform (3,000 words plus in my view) and you go into detail then people may be far more receptive reading that once per month. If you break this down to the lowest common denominator, social media should be posted several times per day.
This one is a biggie. You might want to commit to weekly content. But if your schedule doesn’t allow, then you won’t be able to deliver. And your audience could be disappointed.
Making time in your schedule for content is vitally important. It should be seen as part of your ongoing marketing. If you don’t have the time then get in touch and see how we can help.
All in all, the answer to this question depends on your own business. Look at the competition and see what your customers and prospects expect. Meeting their expectations means you are seen as established. Knowing what you are doing in this area can have a massive positive impact. It isn’t just writing – it’s scheduling. Good luck!