Becoming a successful copywriter isn’t something you can do overnight. You may already have many of the skills needed. The journey to successful copywriter can be straightforward if you know what people are looking for. And that’s the key.
You want to become a copywriter. It is a great way to make a living. But I speak to so many copywriters who struggle to find work. Being a copywriter is one thing. Being a successful one is something else altogether. So, let’s take a look at what makes a successful copywriter.
This is at the core of any business. But for a copywriter it is even more vital. If you know what your audience is like then you are well ahead of the game. A successful copywriter will build up a profile of the people they are trying to appeal to. Rather than write copy that aims for everyone and finds no one, look for the niches where riches lie.
The audience isn’t the client you are writing for if you are a freelance copywriter. It is their customer base. The keys to knowing your audience are in the following questions-
Once you have formulated detailed answers to these questions, you are a long way down the road of knowing your audience. As a successful copywriter this will set you up.
The next step is to adapt your style for that audience. For example, an audience of over 60’s that are reading a web page will have different expectations and time restraints than a 16 year old reading on social media.
This is where the successful copywriter has a series of styles that work across diverse audiences. It isn’t about using slang or trying to sound like someone you are not. It is about getting the voice right so the person reading knows you understand them.
The easiest route to this is to speak to people just like you. There are enough copywriting jobs out there that you can focus solely on an audience that thinks just like you. It means you will get them and they will get you.
I mentioned pain points earlier in this article. The pain points that people suffer are the key to making your copy successful. In the intro to this article, I spoke about people who are writing but don’t feel like they are successful yet. And that’s the audience I’m looking for with this piece. Their pain point is not being as successful as they believe they should be.
Great Smells is a website that does this incredibly well if you are looking for an example.
This article will give a pathway to people who feel like that. It will allow them to see copywriting for what it is. I outline a pain point – then address it. That’s what you should be doing with your copy.
If you want to become a successful copywriter then these are the biggest steps on that journey. Once you understand an audience and can adapt your words to match, you will be well along the way. Add this to exploring pain points and you can start to stride confidently in this arena. Drop me a line if you have any questions.