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Great question. If you are thinking about this as a career,
then you’re on the right track. Yes, copywriting for a living is possible. Yes,
it’s an amazing way to earn a living. And also, it can be an easy job. Especially
if you love writing. So, what does a copywriter do?
This article will help you explore just that.
Like most things, there are some elements that you must
learn before you get started. But luckily you are in the right place. Let’s find
out the answer to the question, what exactly does a copywriter do?
Copywriter? Or copyright?
Let’s clear up this initial confusion before we go anywhere
else. The dictionary definitions of these two almost identical terms are as
is the exclusive and assignable legal right, given to the originator for a fixed
number of years, to print, publish, perform, film, or record literary,
artistic, or musical material.
A copywriter is a
person who writes the text of advertisements or publicity material.
The job we are looking at doesn’t involve protecting people’s
work. It involves producing some of your own – for paying clients.
What Is Copywriting?
Well, this is easier to explain by way of example. You know
the words on adverts you read? The words on web pages? Blogs? Emails?
Well, these are written on the whole by a copywriter. They understand
the best way to put the words together. They understand how to achieve aims.
But don’t think that this is some dark art. Copywriters are
normal people just like you and me. There isn’t a dark art, but there are some
easy ways to become a good copywriter.
The simple process is just this –
Read what others have written.
Read some more
Make notes on what worked and didn’t work
Practice some more
There isn’t an art. Like most things in life, you get better
by practicing. If you think that you are either born with the skills to write
or born without then you might get a lot of joy and insight by reading