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If you write for your business, there might be times you wonder what to write. Someone might tell you that “content is king,” or, “You need copy,” and you have no idea where to go with it. Don’t worry. It isn’t as daunting as it seems. We’ll show you here, with the help of copywriting examples what you should be looking for.
A quick note before we go any further. The first thing you should consider is what you want your words to do. The three main areas to consider are –
From here you will get a good idea of what you need to make your words a success. Without further ado, let’s take a look at some copywriting examples to fire your imagination –
The Front Page
Hold the front page. The landing page for your website is the one where people will probably go first, but not always. With this in mind, you should ensure that it explains the reason people are there. Mystery Shopping Tips is a great example of this.
The words are clear, the sentences short. It is THE place for the budding mystery shopper. As far as copywriting examples go, this is a great place to start.
Take a look at the home page and it will tell you what it is all about. There is no doubt what you are there for. The navigation is one thing that makes it easy to work with, but the copy on the home page seals the deal. Take this as one of the copywriting examples that will fuel your inspiration.
If you have a regular blog then you already know the benefits they bring. If you don’t then what are you waiting for? Blogs help you stay ahead of the competition with Google and power your site for the future. They tell the search engines that you are current and active – both of these are great things to be in the eyes of Google and the likes.
The Big Five-O is a brilliant example of how blogs keep them where they want to be. Take a look at some of the blogs here to see what I mean –
They hit the spot by looking at a specific issue and walking you through it from start to finish. If you want details, they have them. But take a look deeper and you will see the right keywords or keyword phrases repeated. That tells Google what they want to be found for.
Cementing Your Status
If you only have one thing (or a few things) you want to be found for then this is a different matter altogether. You don’t have loads of different keywords like The Big Five-O to chase. What would you do then?
Well, cementing your status as an expert in your filed is really important. Take LUMO as one of the prime copywriting examples here. They are a a business that just does R&D tax. Nothing else.
But they have articles and blogs on the topic, showing Google that’s what they do and the reader that’s what they are an expert in. All in all, this makes them shine on the internet in this field.
With these copywriting examples, you can look at what might inspire you to produce the best for your website. Think about the words you use in terms of how frequently you update your site and what it says about you.
First decide what it is you want from your words, then go about making it happen. Look back through these three sites to discover what could work for you. If you have any questions then drop us a line – we’ll be only too glad to help.