As a content writer, one of the skills you need to tap into on a daily basis is research. If you don’t get this part right then you will struggle to get your content written in a timely and effective manner. People read what you have written for two main reasons –
The first one comes from your writing style and tone of voice. If you get these right for the client (and don’t forget you will need a separate tone of voice for each client) then point one is covered.
But that leaves the second point – information.
And the question is – how do you get across information?
The answer lies in research. The more research you do, the better you will be able to inform others. Now if this is a subject that you already know a great deal about then this becomes far easier. For instance, if I am writing about retail or estate agency then this is second nature to me. I have worked extensively in both industries and know them inside out.
Other subjects need to spend a lot more time on as they just aren’t within my normal sphere of experience.
If you need to research to write for yourself or others then there are some ways of making sure this works as well for you as possible. Here are our top tips for researching your content –
If research is holding you back then don’t let it! Think about these techniques above and put yourself on the right track to effectively research and turn this into quality content.