Contented writing have been delivering content writing for estate agents for some time now. It is an industry that can really benefit from quality content to connect to vendors and buyers alike. The process that estate agents go through at present means they have a high cost per client to attract home sellers to their business. This can come from a variety of sources such as –
And many more. Trying to connect to new vendors is a great way to grow a business, but what you don’t want is to have little or no control over the response you get. This is where content writing for estate agents comes in really useful. It drives people to your website from the words you publish.
If you know what you want to achieve and where to start, then it can be quite simple.
Content writing for estate agents begins when you understand what you want to achieve. If you want vendors, which is the driving force behind many estate agents’ business plan, then you need to appeal to them. Rightmove often does the trick for buyers, but vendors can be a more difficult catch. Think about what a local person thinking about selling their home might search for on the internet –
In fact, there is a huge number of topics that could be searched where you would want to appear at the top of the Google rankings. You can do some research and get yourself ahead of the game by writing content that answers these questions.
You may have noticed the phrase ‘ Content writing for estate agents ‘ appear in this article in quite a few places. That is because this is the keyword phrase I want to be found for on Google. Maybe you have come to me because of this. In the same way, you should mention the search term a few times in your article (including once in the opening paragraph and ideally in a heading) to make sure it works for you.
Having worked in the estate agency industry for a number of years, we are ideally placed to help you design and deliver content that really hits the spot. It answers the questions that your potential vendors have. And finding them as early as possible in the process means you can often get the first bite of the cherry. A great example of content that works in this area is this comprehensive guide on 22 tips for a stress-free house move for dogs. You can see how this might make a connection with dog owners looking to move.
It feels like content writing for estate agent is the easiest thing in the world, but so few of them make use of this valuable marketing tool. Leave your competitors behind by producing content that transforms the way your potential clients see you. It will certainly showcase the expertise you have in the business and make people far more likely to want to work with you.
If you have any questions about content writing for estate agents or want to find out how we can help, then please get in touch as soon as possible.