I have been working with a football website recently. They have only just launched and have found it to be a competitive market. Obviously some football websites haven been established for many years and have a huge amount of content already published. So they needed a foothold in this competitive market. As a new website the first thing they needed was some content. So I have been writing football articles for them – analysis of thee major leagues, basic rules of the game and a reaction to the Champions League draw were the first set of articles. although these alone won’t change a website in a busy market like this, they are the first step to finding an audience and being able to interact with them.
This is one of the powerful benefits of content. If you let people know what is going on, and offer an opinion then you begin to grow an audience. The people that read what you have to say may fall into one of two groups (they like it or they don’t) but at least you can start a conversation. Your content gets people talking, and this can only be a good thing. I can help you to start those conversations and discussions that can get you seen in a crowded marketplace.
I have also been working with a company that provides training material and online workshops for property investors. To connect with and engage their potential audience they have had to think about what they give away for free and what they actually sell. I have helped them plan their marketing and I have written materials for them. Some have been to give way and tempt people in to find out more while others have been to sell. Much of the content gives actionable advice. There are far too many documents associated with property that talk about the abstract. This has to change and give people ides on what they can do in the real world.
If you are unsure about your content and where it actually sits within your business then I can help here too. I don’t just write content but help you plan what to write, where to publish it and what it can do. This helps you to make the most of the content you already have, and can help you to plan what to write in the future.
I also help people build a social media content marketing plan. Too many small businesses have a social media presence and don’t use it to the fullest. You don’t have to spend hours a day on your social media account, just know the right things to share. If you have any questions about this then please get in touch.