Content is a means to improve the way that your website looks, feels and performs. The right content will move you up the search rankings, get you more traffic and then prompt your readers to act. Quality, engaging content will help you to reach more customers and convert a higher proportion of them. I am asked the question ‘ Why does content help your business ?’ more often than I can remember.
So let’s take a look at how content helps your business-
People want to deal with companies that they can trust. If your content shows off all your skills and experience then you will become the expert in your field. Once you can demonstrate that you know your area inside out, then you get more business as the trust level goes through the roof. This is the number one answer to the question ‘ Why does content help your business ?’
The worlds that you live in and your customers live in are very different. You know what your product or service does and you know what the advantages are. Your potential customers don’t have that luxury. They have their own problems and are looking for a solution to them. This is where content comes in. It is a translation service that understands what people want or need and explains how your company can meet that.
The best content gives something away. If you want people to like, share and react to your content then you have to give them a reason to do this. If you give them something interesting or helpful then this will gain you followers for life. Don’t be afraid that you are revealing your secrets or doing yourself out of business. Some people will take what you tell them and disappear but so many more will come to your business for their solution.
Your content has the power to speak to people that may not have come across you before. A blog is a great way to tell your story in a different way to your website. It can give a new angle, talk about different aspects of your business and gain a new audience. This means that you will be able to reach new potential customers. Promoting your blog on social media widens up this audience again. When you think of answers to the question ‘ Why does content help your business ?’ this may not be the number on, but it is a really important factor.
People may not be ready to buy from you today but they may have a need for your product or service in the future. By building a relationship with them now then you are the natural choice when they need what you sell. The longer and deeper you have been connected, the better the chance of conversion.
Content helps your business in many ways. You want to move forward and find more customers while deepening your relationship with your exisitng ones. Content helps you move in the right direction with this. If you have any questions about your content or how to make it more effective then please get in touch.