May 22, 2019
Copywriting Courses To Consider

Copywriting Courses To Consider

Being a copywriter is all the rage. If you want to make money working from home (and many do) then becoming a copywriter is a great […]

Steve Thompson

Content Writing in County Durham – and beyond

A content writer County Durham can change the way your business engages with your customers. We offer a professional service for all your content writing in County Durham needs from small businesses to large organisations.

We help you to produce high quality content that will get your brand seen by the right people and increase your sales. Content is all about telling your story to your potential customers. This can be on your –

  • website
  • blog
  • social media
  • emails

Or any other way. Everything you say and write to your customers is content. The power of the written word in particular is overlooked by businesses across the North East of England and beyond. We are here to help you understand and harness that power. Your words can attract new customers, persuade Google to rank you highly and convert traffic into sales. But on a personal level it does far more than that. It allows you to tell your story. In the modern world, people want to buy from companies that represent their values and think the same way they do. The only way to attract these buyers is to let them know what you stand for, and what makes you tick. Content is the solution to this. A content writer County Durham can help your Durham business to grow.

We are professional and experienced content writers that really get to know you and your business before we write. This means that we can get to know what you are selling, and get to know what your customers want and need. The solution is to translate the thoughts you have about your business so it matches the needs and wants that market has. This is the only way to make that vital connection that will see your business grow through content marketing.

Content can make a big difference to your business – if you know how to use it. Ask us how to get the most from your content. It might just be the best decision you ever made for your business. As a content writer County Durham and beyond, I see business struggle to start conversations with their audience. They feel that they should look glossy and corporate, but that is rarely the way to success. If people want corporate then that is where they will go. A small business, like many of the ones I deal with, have a real connection to their customers and the area they operate in. Content writing helps to further establish this and make you the number one choice for your market.

We provide quality content writing in County Durham. What does this mean? Well, it means that you have content that engages people. It gets them to like, share and comments on what you put out there. This is the first step to growing an audience and starting those vital conversations that might turn passing visitors into buyers and people who have never heard of your company into loyal customers.

Contented Writing partners local businesses and looks at the solutions that will develop their presence. We are proud to help people in the North East of England and also have clients all over the world. Check out our portfolio page to see some of the exciting businesses that we work with.

What is content writing?

Your content on the base level is everything you write or say about your business. But to plan and strategize every part of this isn’t a productive use of your time. Imagine drafting, redrafting, editing and having every email you send written by a content writer – you wouldn’t get any work done!

So, we focus on the most important parts of your content. The words on your website, social media and blog are where the focus should really lie. But too many people think that content will transform their business overnight. It doesn’t usually work in that way. Content marketing is a gentle approach where you build quality relationships with your clients rather than bash them over the head with a ‘sales stick.’ As you raise awareness of your business, then you will generate an audience that want to hear from you. The sales come after this. So, don’t think of content in terms of a direct sales generating tool – think of it as cultivating leads over the long term.